Today’s advertising market is a complicated game: surprises and unexpected turns are at every step.
World around us is changing: there appear new services, devices, we watch TV series instead of movies, YouTube teasers instead of TV series and short looping video clips instead of teasers.
People themselves are changing: we are constantly in a hurry to somewhere, afraid of making incorrect choice, wish to receive all the best and at the same time as promptly as possible. Customers’ attention is highly disseminated.
While creating advertising product in such conditions, it is necessary to think smartly – to learn the space and targeted audience, understand client’s goals and tasks, evaluate prospective and competitors, add something new, fresh, however certainly foolproof as a green apple – a symbol of “sound” marketing planning and rich ideas.